SFA · FMCG operations
Tolaram SFA
Earlier field-sales automation experience in the Multipro/Tolaram organisational context, focused on making field activity and sales reporting easier to coordinate.
The operational objective
The original project centred on disconnected reports across brands and regions. Route adherence, outlet visits and rep productivity needed a clearer operational view than end-of-week summaries could provide.
My contribution in this context
My earlier CRM/SFA role covered deployment, adoption, training and change management across sales territories. It also included tracking structures for customer visits, route compliance, outlet coverage and field productivity.
Main areas of work
- Sales-force automation rollout and adoption.
- Customer-visit, route-compliance and outlet-coverage tracking structures.
- Training and change management for field operations.
- Connecting field reporting with operational review.
Platform and working methods
- Sales force automation
- Route planning and outlet mapping
- Field analytics and performance reporting