Munch It — Brand Activation
An on-ground FMCG brand activation bringing together consumer engagement, sampling, brand visibility and coordinated event operations.
The delivery challenge
Vendors, brand ambassadors, logistics, branded assets and venue operations needed to work to a shared plan under tight timelines. Clear coordination mattered to avoid delays and inconsistent delivery at consumer touchpoints.
My contribution
As Project Manager, I worked on planning and on-ground execution: run-of-show planning, supplier and brand-ambassador coordination, logistics and activation KPI tracking. The work connected preparation with the practical needs of the activation team on the day.
Main activities and deliverables
- Run-of-show and operational planning.
- Vendor and brand-ambassador coordination.
- Branded-asset and on-ground logistics coordination.
- Activation KPI tracking and event reporting.
Project media
The approved event video documents the activation. It is provided as project media, not as proof of quantified sales or consumer-engagement impact.
Working methods
- Run-of-show planning
- Vendor management
- Brand-ambassador coordination
- On-ground execution
Watch the activation
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