Frutta SmartSeller
A purpose-built internal sales application for distributor, rep and outlet operations. The work connected commercial requirements with implementation, rollout and ongoing use.
The business challenge
Customer records, field activity and sales transactions were spread across separate tools. Frutta needed a shared platform that reflected its route structure, pricing rules and reporting needs.
My contribution
I owned the business requirements and commercial process alignment: how sales, customer visits, outlet coverage and performance should be captured and reviewed. I coordinated the vendor implementation, rollout, onboarding, training, issue resolution and adoption follow-up with sales leaders.
Autobridge handled software development. My role connected commercial processes and product requirements with the implementation team.
Main activities and deliverables
- Business requirements aligned with sales operations and reporting.
- Vendor coordination, user onboarding and training.
- Issue resolution, rollout support and follow-up on daily recording discipline.
Platform and working methods
- SmartSeller CRM/SFA
- Business requirements and commercial process alignment
- Stakeholder coordination, training and adoption follow-up